August 4, 2007

Ten Sports to be Available on the Sri Lanka DTH Platform

Ten Sports has recently signed a non-exclusive agreement with Dialog Satellite TV, a direct-to-home (DTH) service provider in Sri Lanka. In this agreement, Ten Sports will become available across the country on the Sri Lankan DTH platform for satellite TV. Ten Sports is actually the exclusive broadcast-rights holder of all Sri Lankan Cricket games played in that country and Cricket has a large following in Sri Lanka.

Later in 2007, Ten Sports will broadcast the cricket tour in England including Sri Lankan competitors. Taj Television Limited, the owner of Ten Sports, believes that Ten Sports has an excellent viewer base in Sri Lanka, many of them being avid cricket fans. Ten Sports also offers satellite TV programming for a variety of global sports that include the US Open tennis classic, the Tour De France, WWE wrestling, UEFA Champions League, COPA America, US PGA golf other popular sports programs.

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